← Back to Use CasesSaaS Pricing Optimization
How a B2B SaaS company used PriceCraft AI to optimize their pricing tiers and increase ARPU by 34%.
Challenges
- Flat pricing leaving revenue on the table with enterprise customers
- No data on customer willingness-to-pay across segments
- Competitors undercutting on price while offering fewer features
Solutions
- Deployed AI elasticity modeling to identify optimal price points per segment
- Built three-tier pricing structure based on willingness-to-pay research
- Implemented competitor monitoring to track and respond to pricing changes
Results
- 34% increase in ARPU within 6 months
- 22% improvement in trial-to-paid conversion
- Net revenue retention increased from 105% to 118%
“PriceCraft AI gave us the confidence to raise prices where the data supported it. The segment analysis showed us we were dramatically undercharging our enterprise customers.”