← Back to Use CasesEnterprise Pricing Strategy
How a mid-market SaaS company designed an enterprise pricing tier that unlocked a new $500K+ revenue stream.
Challenges
- No enterprise tier — losing deals to competitors with enterprise features
- Unclear how to price enterprise features (SSO, SAML, audit logs)
- Sales team quoting inconsistent prices for custom deals
Solutions
- Competitive analysis revealed enterprise pricing benchmarks in the category
- Built value-based enterprise pricing using ROI modeling for target accounts
- Created standardized enterprise pricing calculator with deal desk guardrails
Results
- Launched enterprise tier generating $520K ARR in first year
- Average enterprise deal size of $42K/year vs. $2.4K for self-serve
- Sales cycle reduced from 90 to 45 days with transparent pricing
“PriceCraft AI helped us understand what enterprise buyers actually value and will pay for. Our enterprise tier paid for itself in the first month.”